Is your local business getting few phone calls or none at all? A simple solution to this common problem is to start advertising online to give your business more online exposure.
How Can Online Advertising Lead To More Calls?
People every day are calling local businesses they find online. However, if your business is not getting enough calls, it's most likely because your business is not showing up on search results.
Having just a free business profile on platforms such as Google, Yelp, and Facebook is usually not enough to promote your business, especially if your business has a recent or new online presence. Online ads will help your business stand out from your local competitors by putting your business at the front of a search result.
For example, when someone searches on Google for a business, businesses with online ads will appear on the first page of a search result. People are more likely to call a business that they see on the first page of a search result.
How Much Does It Cost To Advertise Online?
Most advertising platforms let you set a budget or a limit on how much you can spend. The cost will vary depending on your budget. However, most platforms will have a minimum amount that you will need to set for a given period, usually daily or monthly.
Where Can I Start Advertising Online?
To start adverting online, you will need to use an adverting platform. The best and most used advertising platforms for local businesses are:
The most prominent advertising platform is Google Ads. Google Ads has an option that makes it easy to set up your ads yourself, but if needed, they also offer customer support to help you set up your first online ads.
After the initial setup, you should continuously monitor the performance of your ads.
As you become more familiar with online advertising, expand to other online advertising platforms such as Yelp Ads and Facebook Ads to get more online exposure.
Leave It To The Experts
As a business owner, you may not have time to learn how to do online advertising yourself or you don't want to deal with it. In this case, work with a talented individual or agency on Fiverr.
On Fiverr, you can find top-rated experts that can help you with:
Setting up your Google Ads and Facebook Ads
Optimize your Google Ads and Facebook Ads
Write persuasive content for your ads
Designing display ads (ads with images and illustrations)
Creating a promotional video ad